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"In the meantime, talk of a glorified exhibition boxing match between Mc Gregor, the UFC's biggest star in the prime of his career, and Mayweather, the 40-year-old retired boxing champion, will continue to dominate the mainstream coverage and consciousness of UFC. Fight cancellations for a variety of reasons have plagued many cards that have already been void of the mainstream stars that helped the company enjoy unprecedented pay-per-view success over a 14-month period from the end of 2015 to the end of 2016 when Mc Gregor (four), Ronda Rousey (two) and Brock Lesnar (one) combined to headline seven pay-per-views, each garnering over one million pay-per-view buys.
While final pay-per-view numbers aren't in yet, last Saturday's UFC 211 in Dallas, easily the company's most stacked card of the year, is expected to garner around 300,000 buys.
"The Mc Gregor side is done," White told the show, which Mc Gregor later confirmed.
"What you see on 'Embedded,' that's how I am 24 hours a day, seven days a week, 365 days of the year. I'm surprised my wife hasn't left me yet because she puts up with a lot of [stuff]. If they want to promote me, awesome, but I'm not going to beg for it.
I'm going to be the guy I am -- a normal Midwest boy that loves to fight and likes to win and is a fireman."Miocic and Jedrzejczyk could easily cement their legacies as the best-ever in their respective divisions and become faces of the company following their next win.
It stands to reason that a UFC pay-per-view headlined by arguably the greatest UFC heavyweight ever and the greatest women's fighter ever should be an easy sell for a mainstream audience, but Miocic and Jedrzejczyk haven't yet earned the mainstream fame the likes of Mc Gregor, Lesnar and Rousey enjoyed.
How and when that happens isn't an easy answer for White and the UFC.
But the most important thing is to work hard and to keep defending the belt."Miocic isn't as interested in growing his brand as Jedrzejczyk.
He's content being the heavyweight champion and a local celebrity in Cleveland where he has become a household name at Cavaliers, Browns and Indians games over the past year as well as being the most famous part-time firefighter/paramedic in Ohio."I'm going to be me," Miocic said.
He was in Tito [Ortiz]'s shadow for a long time, and then he wins the big Tito fight and he becomes arguably one of the biggest stars ever in the sport. MMA in Poland is very big, but there are other organizations.
Everybody has their own path."Jedrzejczyk has tried to fast-track her path over the past year. The UFC is going to be for the second time in Poland this year.
It would be the largest buy rate for the company this year.
The problem is, not only was UFC 211 a deep card, it was headlined by UFC heavyweight champion Stipe Miocic and UFC women's strawweight champion Joanna Jedrzejczyk, who could easily be the faces of the company.
Miocic has the most successful title defenses (two) of any UFC heavyweight champion ever and has won his last four fights decisively in the first round, knocking out former UFC champions Andrei Arlovski, Fabricio Werdum and Junior dos Santos as well as Alistair Overeem.