The pictures do all the work: in different ways, they pique the viewer’s curiosity and say a lot about who the subject is (or wants to be).

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We at first thought this was just because, typically, you can kind of see down the girl’s shirt with the camera at that angle—indeed, that seems to be the point of shot in the first place — so we excluded all cleavage-showing shots from the pool and ran the numbers again.

No change: it’s still the best shot; better, in fact, than straight-up boob pics (more on those later). The male “Ab Shot” has the same reputation as the My Space Shot — it’s an Internet cliché that supposedly everyone thinks is only for bozos.

But unlike the Abs Shot, this positive effect actually trends As you would expect, women get fewer and fewer new messages as they age (which is a topic for another whole post!

), but this decrease in new contacts is substantially slower for women with cleavage pics.

In the future perhaps we can investigate what’s behind the decline: is it because older guys and their older abs are inherently less attractive, or because women as they age find body shots less interesting?

One final point, vis à vis men, their torsos, and the clothing thereupon: if you’re not the type of guy who can show off your muscles, don’t veer off in the opposite direction and get all dressed up.

But since the Cleavage Shot is the feminine analogue of the Ab Shot, and an undisputed online dating archetype, we thought we should discuss it.

Like the Ab Shot, the Cleavage Shot is very successful, drawing 12.9 new contacts per month, or 49% more than average.

Outfits more sophisticated than a simple collared shirt fare poorly: There are no clear myths associated with showing cleavage in your picture.