Kill them all.” Higgins’ plea for violent revenge went untouched by Facebook workers who scour the social network deleting offensive speech.For instance, Higgins’ incitement to violence passed muster because it targeted a specific sub-group of Muslims — those that are “radicalized” — while Delgado’s post was deleted for attacking whites in general.

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Over the past decade, the company has developed hundreds of rules, drawing elaborate distinctions between what should and shouldn’t be allowed, in an effort to make the site a safe place for its nearly 2 billion users.

The issue of how Facebook monitors this content has become increasingly prominent in recent months, with the rise of “fake news” — fabricated stories that circulated on Facebook like “Pope Francis Shocks the World, Endorses Donald Trump For President, Releases Statement” — and growing concern that terrorists are using social media for recruitment.

Appeals are currently only available to people whose profile, group or page is removed. A 1996 federal law gave most tech companies, including Facebook, legal immunity for the content users post on their services.

The company has begun exploring adding an appeals process for people who have individual pieces of content deleted, according to Bickert. The law, section 230 of the Telecommunications Act, was passed after Prodigy was sued and held liable for defamation for a post written by a user on a computer message board.

The post was removed and her Facebook account was disabled for seven days.

But a May posting on Facebook by Boston poet and Black Lives Matter activist Didi Delgado drew a different response. Start from this reference point, or you’ve already failed,” Delgado wrote.

This approach, she added, will “protect the people who least need it and take it away from those who really need it.” But Facebook says its goal is different — to apply consistent standards worldwide.

“The policies do not always lead to perfect outcomes,” said Monika Bickert, head of global policy management at Facebook.

Unlike American law, which permits preferences such as affirmative action for racial minorities and women for the sake of diversity or redressing discrimination, Facebook’s algorithm is designed to defend all races and genders equally.