Now, they get up to 90 shillings [

Now, they get up to 90 shillings [$1.07] per kilo,” he says.M-Farm-subscribed growers also say that access to current market information has given them a transparent bargaining platform to use when selling individually to brokers or middlemen.The typical chain for horticultural produce in Kenya involves a series of middlemen ranging from transporters to wholesalers to retailers.

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Now, they get up to 90 shillings [$1.07] per kilo,” he says.

M-Farm-subscribed growers also say that access to current market information has given them a transparent bargaining platform to use when selling individually to brokers or middlemen.

The typical chain for horticultural produce in Kenya involves a series of middlemen ranging from transporters to wholesalers to retailers.

.07] per kilo,” he says.M-Farm-subscribed growers also say that access to current market information has given them a transparent bargaining platform to use when selling individually to brokers or middlemen.The typical chain for horticultural produce in Kenya involves a series of middlemen ranging from transporters to wholesalers to retailers.

John Mwangi stands in his wooden shed counting bags of maize neatly bundled in burlap.

The 90kg bags sit on slats raised two feet off the earthen floor, protecting the maize from damp and rodents.

M-Farm is one of many services that have been developed in the last five years on the back of Kenya’s lead in information and communications technology (ICT), particularly mobile phones.

An increasing number of young Kenyans are developing software, apps and cellphone-based programmes to help small-scale farmers increase their agricultural skills and yields.

Three young software developers in their early to mid-twenties started the company in 2011 to provide market prices to farmers.

Previously, Mwangi sold his maize to brokers that arrived with trucks and dictated the maize price.

Kenya’s agriculture will require considerably more government support in the future.

Diamond Platnumz’s record label WCB has recently signed a new artist Lava Lava.

The Kenyan government has also jumped on the ICT bandwagon.

In April 2013 the agriculture ministry announced that it would collect and distribute real-time market information to farmers.

He puts the phone back in his overall pocket, content that he knows how much he will earn from these bags of maize.