Profile headlines can be a vehicle to attract the man you want, but they can also serve as a first line of defense against the man you don't.Think of your headline as an expanded version of your marketing screen name.Use this space (usually 30-80 characters long) to describe your interests or the interests you desire in a man.

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Screen names are like billboard headlines, which invite others to at least check out the product.

Online, I've found that the more abstract the screen name, the more guys will message me and ask questions, which ultimately leads to conversation- the best way to asses a match.

Imagine if your favorite cereal came in a white box with no graphics or explanation of what was inside.

No matter how good or bad it tasted, you probably wouldn't buy it. No matter what the reputation of the site, profiles serve as a first impression and allow other men to build a story about who you are as a person (am I'm not just talking about the physical).

Keep in mind, screen names can also be a deterrent. A name like "lookn4luv" is more likely to attract the romantic types than "easystevie".

Even the most gory of movies never show the most graphic scene on the DVD cover.Whether it's Grindr or OKCupid, each guy is asked to market themselves with an online profile.If you've ever been on a gay online dating site, you know that there are hundreds, if not thousands, of guys all looking to connect. And the most successful guys are those that know their market and the product they're presenting—themselves."Travel buff looking for someone to help pack my bags" or "What's my ideal date? Now that your catchy screen name and headline attracted a guy, clinch the deal with your ad text.Use the list you made earlier to help you write about your interests, including what you like and dislike in a man.How intriguing is it for a writer to find out that someone loves fiction or for a sci-fi movie lover to discover that someone has the entire Star Wars collection?