However, Filo and Yang insist they mainly selected the name because they liked the slang definition of a "yahoo" (used by college students in David Filo's native Louisiana in the late 1980s and early 1990s to refer to an unsophisticated, rural Southerner): "rude, unsophisticated, uncouth." This meaning derives from the Yahoo race of fictional beings from Gulliver's Travels. Like many search engines and web directories, Yahoo added a web portal.

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Yahoo provided Internet communication services such as Yahoo Messenger and Yahoo Mail.

As of May 2007, its e-mail service would offer unlimited storage.

On April 4, 2012, Yahoo announced a cut of 2,000 jobs or about 14 percent of its 14,100 workers.

The cut was expected to save around $375 million annually after the layoffs were completed at end of 2012.

Japan; following the completion of the acquisition, these assets will be retained under the name Altaba, with a new executive team.

On December 14, 2016, the company revealed that another separate data breach had occurred in 2014, with hackers obtaining sensitive account information, including security questions, to at least one billion accounts.

was the highest-read news and media website, with over 7 billion views per month, being the sixth most visited website globally in 2016.

According to third-party web analytics providers, Alexa and Similar Web, Yahoo!

Its stock price skyrocketed during the dot-com bubble, Yahoo stocks closing at an all-time high of 8.75 a share on January 3, 2000.