It generally happened in that portion of a person's life before the age of marriage, enabled dates to be arranged without face-to-face contact.

Cars extended the range of dating as well as enabled back-seat sexual exploration.

While pair-bonds of varying forms were recognized by most societies as acceptable social arrangements, marriage was reserved for heterosexual pairings and had a transactional nature, where wives were in many cases a form of property being exchanged between father and husband, and who would have to serve the function of reproduction.

Communities exerted pressure on people to form pair-bonds in places such as Europe; in China, society "demanded people get married before having a sexual relationship" and many societies found that some formally recognized bond between a man and a woman was the best way of rearing and educating children as well as helping to avoid conflicts and misunderstandings regarding competition for mates.

In the mid-twentieth century, the advent of birth control as well as safer procedures for abortion changed the equation considerably, and there was less pressure to marry as a means for satisfying sexual urges.

New types of relationships formed; it was possible for people to live together without marrying and without children.

Generally, during much of recorded history of humans in civilization, and into the Middle Ages in Europe, weddings were seen as business arrangements between families, while romance was something that happened outside of marriage discreetly, such as covert meetings.

From about 1700 a worldwide movement perhaps described as the "empowerment of the individual" took hold, leading towards greater emancipation of women and equality of individuals.While the term has several meanings, the most frequent usage refers to two people exploring whether they are romantically or sexually compatible by participating in dates with the other.With the use of modern technology, people can date via telephone or computer or meet in person.In modern times, emphasis on the institution of marriage, generally described as a male-female bond, has obscured pair bonds formed by same-sex and transsexual couples, and that many heterosexual couples also bond for life without offspring, or that often pairs that do have offspring separate.Thus, the concept of marriage is changing widely in many countries.Although in many countries, movies, meals, and meeting in coffeehouses and other places is now popular, as are advice books suggesting various strategies for men and women, in other parts of the world, such as in South Asia and many parts of the Middle East, being alone in public as a couple with another person is not only frowned upon but can even lead to either person being socially ostracized.