Yeah, you can #eatclean and #gopaleo – manly ideals those – but too much talk about salad and you might as well be checking into a pilates class.In his quest for ultimate male beauty, Olesker has to eat and work out on a schedule so rigid that he’s forcing himself to scarf down chicken breasts on the bus as he scrambles to make it to the next work out.

What, you thought Hugh Jackman – in his 40s – got that vascular just by choking down chicken breasts?

Even then, those perfect muscles and idyl male beauty get an assist.

The work that women are expected to put in to chasing the ideal is expected to be invisible.

The “cool girl” rant from captures the dichotomy perfectly – they should be drinking beer and eating steaks yet look like they exist exclusively on salad. Men need to be muscular but lean, able to party hard and guzzle booze and beer like their bros on The Jersey Shore or The Only Way Is Essex but still maintain those perfect abs.

I look like you wanna look, I fuck like you wanna fuck, I am smart, capable, and most importantly, I am free in all the ways that you are not.” Yes, we’re told. The “ideal” female body is a study in contradictions – athletic yet still soft, petite yet still curvy, thin (thigh gap, yo) yet still busty.

And – most importantly – it’s supposed to look effortless.Just as with women, those men are given a boost with some traditional Hollywood and Madison Avenue magic – carefully planned lighting, artfully applied make-up and, of course, Photoshop.Moreover, even the celebrities – again, whose it is to model the ideal – don’t look like this year round.Over the last couple of weeks, some news stories were brought to my attention that illustrate a problem I’ve been observing for a few years now.The first was the latest in a long line of Photoshopping scandals.To many men, the lean-yet-jacked look has become de rigueur – the In what seems like a sick parody of gender equity, men hear more and more about fitness “success” stories from other men.