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Public speaking is something that is either incredibly terrifying or incredibly fascinating to most people.
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Preferably something they can answer with a short reply. I noticed your “Association of Beautiful Brewing Baristas” conference is coming up in a few months in Seattle.
I have a presentation about helping your baristas go from Tall to Venti that I think would be a great fit for your conference! If you’re already in that industry, then hopefully you’ll know a few speakers who have been there before.
Here are a few more tips as you get started with this…
If you’ve never really spoke much and you don’t have a massive platform already, there’s a good chance you won’t get paid the first few times you speak.
It’s a powerful medium to share an idea or concept. So if we all agree that speaking is a great skill to posses for both personal and professional reasons, then comes the question… If you could talk to any audience, who would it be? I would do mostly motivational speaking, so people would ask me what my story was.
How do I actually get booked (and preferably paid) to speak? What is the group of people that gets you excited to speak to? What they were really asking was, “What was the tragic life event you had to overcome that makes you qualified to motivate us today?
I’ve spoken to classrooms with a handful of people and in an arena with 13,000 people (which was pretty cool I might add :). Now here’s a little bonus tip: just because you know who you want to talk to and what you want to talk about doesn’t mean someone will actually pay you for it. Maybe you have produced serious results with what you want to share.
Speaking is a great way to grow your audience or platform. No wonder so many people are fascinated by this topic. There are topics that the market will generally pay for and others that they generally won’t. Keep reading 🙂 Of all the other speakers on the planet who could present on this topic, why you? The good news is you don’t have to have some fancy or lengthy pedigree to be able to speak. I remember this was a concern of mine when I got started.
If not, can you find a small environment where you could speak (for free) just so you could film it? After you’ve identified who you want to speak to and what you want to speak about, here’s the next big question to ask… I didn’t have to convince an organization who had never hired a speaker that they needed to spend money on me.
Worst case scenario, I’ve seen some demo videos of speakers just talking to an empty room. When I started my speaking career, I focused primarily on marketing to existing conferences. It’s much easier to get someone to use your service if they’re already used to paying for that service in the first place. Spend some time on Google using related keywords to find conferences, associations, conventions or other gatherings of that audience. So for example, instead of just searching for “financial planners conference,” search for “California financial planners conference” or “Tennessee financial planners conference.” Here’s why that is so important…not only will you discover a whole plethora of other options that exist, but often times, it’s much easier to get booked with state, regional or local conferences than it is with bigger national conferences. Once you’ve identified some possible events, then it’s time to find the meeting planner or conference organizer.
Not because of how good or not good you may be, but do they even know speaking is something you offer? You take a 90-minute movie and boil it down to 2-3 minutes of the best stuff. But if you spoke for 10 minutes in a boardroom and someone has a testimony that you were “very well prepared and inspiring in your presentation.